IBM Software Group: "IBM Mega-Event" mit Rockband Aerosmith und 20000 Leuten

[AC]

Für die Rocksfans unter den Lesern oder wer da sonst hinwill.

Für mich klingt das nach klotzen nicht kleckern

Mehr zum Thema von der IBM

“We are creating IBM's largest IT conference,” says Colleen Bisconti, Vice President, Global Conferences & Events, IBM Software Group.

To further cement its place among the industry’s elite and most lively events, IBM just announced that legendary rock band Aerosmith has been booked to perform at this mega event, called IBM InterConnect2015, which will be held February 22-26 at both the MGM Grand and Mandalay Bay hotels in Las Vegas
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IBM expects 20,000 people to attend IBM InterConnect in February. So far, according to IBM, clients, speakers, and partners are all responding positively to the new approach. A record number of speakers submitted session proposals (call for papers closed in early November) and registrations are already on the books. Clients and sponsoring partners are also excited, reports Bisconti.
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“More and more of these tech conferences are promoting it as a half rock concert, half tech. It’s a cultural thing. Not just a tech … ‘watch numbers across a screen’ kind of an event like it was many years ago. It’s a party,” says Hebner. “We’ll be doing a lot of new things to get new people here to the event.”

The changes may support this fresher image, but customer research supports the convergence of the previous three events.